So you’ve established a green business to appeal to the ever increasing populous of saving the environment – that’s great!
Now it’s time to turn a profit – after all, you’re doing the right thing but you’re also in this to be a successful entrepreneur.
Well, monetizing your green business starts with your website.
You can utilize you website as an advertising medium in order to pull in revenue even if you don’t have an established clientele yet. The options below are great ways for you to start making money so that you can pour it back into your green business and get the ball rolling on your own marketing strategies.
Before we go any further, please make sure that you have a decent Green/Eco-friendly theme in place. This not only reflects graciously on your organization/business/blog but it also draws your readers in and makes them feel comfortable.
There’s plenty of free themes out there like,
Green Stimulus
Demo | Download
Ally Morning
Demo | Download
Affiliate Programs
Start by connecting your green business with affiliates within your industry and allowing them to advertise on your website.
Organizations like Green Affiliate Programs can easily hook you up with associations that will not only boost the confidence in your green business practices, but start bringing in money.
Basically, when you have an affiliate advertisement on your site and a visitor to your website clicks on the affiliate’s link, you get paid.
Sign up to be an affiliate so that others will advertise your business on their sites too.
Google
Google Adsense is another way to bring in revenue through your website.
It works much the same as Green Affiliate Programs by placing advertisements on your website and paying you when customers click on the ads.
You can customize the ads that appear on your website to make sure they flow coherently with the message you convey and you can obtain online reports of your Adsense success.
Best of all, it’s free to join.
WordPress
WP Text Ads allows you to sell ad space on your WordPress blog without dealing with the middle man.
Often times, if you sell ad space on your website, there is a middle man that takes a commission and you make less money. With WP Text Ads, you’re able to lower the price to appeal to more advertisers, while pocketing all of the profit yourself.
Advertisers can purchase Text Ads for individual posts, on your blog home page or for all of your blog pages, giving you three great ways to earn money.
Don’t be afraid to let other businesses advertise on your own website. As long as you avoid competitors, it’s nothing but a win-win situation.
Additionally, if you choose to get your own ads on other business websites, be sure you sign up for a program that tracks lead conversions so you know how much success your ads are generating.
